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What happened in the Tableware sector? How did consumer’s behaviour change these last few years?
Mr Bourgeois, President of the Confederation of Tableware will introduce the different aspects of the market and the changes it undegone.
First of all he will give you sociological informations which can explain the consumption modifications and changes.
Then he will present a study of the French Tableware market, its main actors, and its distribution network.
For many years the purchases of Table, Kitchen and Decoration products were most often made at the time of a wedding and were supposed to last a whole life.
But the consumption habits and the economic context has changed (globalization…).
The Tableware sector competes with mobile phone, fashion, leisure… and has to increase its creativity and competitiveness to be back in homes and shopping carts.
The French manufacturers -even if they want to protect their ancestral know how- work also on the new consumer expectations and way of living, to launch adapted products, shapes, colors, styles.
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